Brand Storytelling

BloomChic is a digital-first fashion and lifestyle destination for the modern plus size woman. We offer affordable, stylish clothes thoughtfully Made for Your Curves. With every new design, every fresh collection, and every story we tell, we strive to center Her. She is our muse, and we exist to uplift her, empower her, and amplify her voice.

Blog PostsBloomChic Size Expansion: The Journey to Size 30

With decades of global fashion industry experience, two Los Angeles-based fit events, hundreds of prototypes, thousands of designs, and tens of thousands of hours later, we were able to release our first batch of styles in sizes over a 22 on June 1, 2022. The journey is far from complete. We won't rest until 100% of styles on this site are offered in the full 10-30 size range, a promise reflected in our new tagline.

BloomChic Fit Lab

Fit: It's an aspect you care about most, yet can be the hardest for brands to get right. At BloomChic, this is a challenge we embrace: we're determined to get as close as we possibly can, and to keep making updates as we gather feedback from customers like you.

June 1, 2022

The Definitive Holiday Party Dress List

It’s official: Holiday season is in full swing. With Christmas only a few days away and New Year’s Eve coming up right behind it, it’s definitely a good time to think about your holiday party outfit.

December 17, 2021

The BloomChic Holiday Gift Guide

It’s beginning to look a lot buying season! With the holidays just around the corner, it’s time to give serious thought to what to buy as presents for the loved ones on your list. 

December 09, 2021

How To Win Winter: Your 5 Must-Have Pieces

Fiiiiive golden...outfits! With winter officially starting on December 21 (yes, we know it’s unofficially begun already, but we like being official), it’s time to make sure you have your gorgeous winter wardrobe ready. 

December 02, 2021

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This may be exciting news for many in the plus-size space who feel they’ve been left behind by the recent growth in the 1X through 3X market offering.

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As the push for size diversity in fashion intensifies, few brands and designers have nailed down what exactly constitutes authentic inclusivity. 

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A wrap dress will never go out of style. This classic LBD is going to become a staple in her closet she'll reach for time and time again.

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The fashion world could not be happier that fall has officially arrived.

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