We’d love to hear from you!

Having questions, requests or concerns? Please let us know below or email support@bloomchic.us. 
Please pay attention to your inbox. and note that sometimes, email may land in your junk/spam folder.
We are also available on social media. The service may need to be lined up.

Brand Storytelling

BloomChic is a digital-first fashion and lifestyle destination for modern women sizes 10-30.
True to our slogan: "Live with Ease, Dress with Joy," we exist to enable mid- and plus-size women to easily find clothes that fit her and are a fit for her life. We offer affordable, stylish, and comfortable clothes thoughtfully made for her curves: dressed in BloomChic, she feels beautiful, joyful, empowered, and self-expressed. 

Blog PostsBloomChic Size Expansion: The Journey to Size 30

With decades of global fashion industry experience, two Los Angeles-based fit events, hundreds of prototypes, thousands of designs, and tens of thousands of hours later, we were able to release our first batch of styles in sizes over a 22 on June 1, 2022. The journey is far from complete. We won't rest until 100% of styles on this site are offered in the full 10-30 size range, a promise reflected in our new tagline.

BloomChic Mothers Share About Self-Care

At BloomChic, we believe that own self-care and well-being is crucial for mothers. 

May 15, 2023

It's Our Birthday!

Two years ago, in the midst of the pandemic, we dreamed of creating a fashion-forward, community-centered shopping destination for women sizes 10-30.

March 22, 2023

BloomChic Fit Lab

Fit: It's an aspect you care about most, yet can be the hardest for brands to get right. At BloomChic, this is a challenge we embrace: we're determined to get as close as we possibly can, and to keep making updates as we gather feedback from customers like you.

June 1, 2022

The Definitive Holiday Party Dress List

It’s official: Holiday season is in full swing. With Christmas only a few days away and New Year’s Eve coming up right behind it, it’s definitely a good time to think about your holiday party outfit.

December 17, 2021

The BloomChic Holiday Gift Guide

It’s beginning to look a lot like...gift buying season! With the holidays just around the corner, it’s time to give serious thought to what to buy as presents for the loved ones on your list. 

December 09, 2021

How To Win Winter: Your 5 Must-Have Pieces

Fiiiiive golden...outfits! With winter officially starting on December 21 (yes, we know it’s unofficially begun already, but we like being official), it’s time to make sure you have your gorgeous winter wardrobe ready. 

December 02, 2021

Ritz glitz Post.png__PID:2f7df354-9482-4faa-b612-9fbc2e39e39f

Are you tired of searching for stylish and trendy clothing that caters to your curves? Look no further, as BloomChic is here to solve all your fashion dilemmas. BloomChic is a one-stop-shop for plus-size women, offering a comprehensive range of fashionable options in sizes 10 to 30. 

Pixel 2

A wrap dress will never go out of style. This classic LBD is going to become a staple in her closet she'll reach for time and time again.

Pixel 2

L Catterton is seeing more opportunity in the plus-size market. The investment giant, which bills itself as the world’s largest und focused on the consumer sector, has taken a stake in BloomChic...

Pixel 2

This may be exciting news for many in the plus-size space who feel they’ve been left behind by the recent growth in the 1X through 3X market offering.

Pixel 2

The fashion world could not be happier that fall has officially arrived.

Pixel 2

Tatianna Barry, the social media coordinator at BloomChic, an emerging international plus-size clothing brand, says these TikTok videos can be beneficial, if (and that’s a big if) fashion brands choose to listen.

Pixel 2

Whether you're planning your next escape from chilly temperature or you're starting to shop for new summer looks (it might seem early, but now is the best time!), stylish plus-sized resort wear can be difficult to come by.

Pixel 2

As the push for size diversity in fashion intensifies, few brands and designers have nailed down what exactly constitutes authentic inclusivity. 

aboutus1229__PID:f6c55b69-0804-4d1b-8d8f-88c3863a10f0
aboutus0122.jpg__PID:2266c865-d913-44b6-a1fb-9ed84130e390

Plus-size Centric Design Solutions

We re-imagine how clothes fit on mid- and plus-size bodies, by recommiting to the basics: mastering the fundamentals of sizing, comfort, and functionality.
We recognize that while this part is foundational, it's a problem that's far from solved. In fact, the plus-size community has too often been misled by the modern fashion industry through unfulfilled promises and poor execution.
Central to our process is an empathetic design philosophy that understands, respects, and centers the mid- and plus-size woman and her body at every step. The result is that we don't just offer larger sizes; each product we create is a solution to the unique needs of our customers, and designed with her experience in mind.
We believe in the importance of quality; of attention to detail; and of creating a profound sense of safety and belonging within our brand through the designs we put out into the world.

Styles that Celebrate You

Our designs do more than simply dress our customer with the right metrics around sizing, shape, and proportions; we embrace "fit for her" as our guiding philosophy as we re-imagine the options, and as we create styles that celebrate each woman's identity and journey in every aspect. Beyond the physical, our mission is to make her feel confident, included, and valued in every way.
We offer an unprecedented selection of quality styles and designs, because we recognize that style and self-expression isn't "one size fits all." Our diverse collections are tailored to meet the needs and preferences of women across all ages and life stages.
Our goal is to empower every woman with an array of choices, giving her the control and access to fashion that authentically mirrors her personal style.

Breaking Boundaries

Ultimately, Re-Imagining means fundamentally changing how fashion is approached and understood. Foundational to BloomChic's mission as a plus-centered brand is challenging the entrenched norms of sizing, which have long marginalized certain body types. Indeed, by questioning and redefining these beauty standards, we strive to create a fashion landscape in which diversity -- in all forms, not just size -- is acknowledged and celebrated.
In everything we do, we seek to set standards, not simply meet them. Our designs don't just accommodate; they flatter, empower, and inspire. They are imbued with love, passion, and innovation: our brand values, reflected in the very fabric of every piece.
As fashion industry veterans, we believe that fashion, and access to fashion, can be a powerful way of giving voice and visibility to our customers, ensuring that love and appreciation for diverse beauty become the new norm.

组 1.jpg__PID:2d86333d-6886-4e4e-811c-7f4a1aa7950d

To create a world in which every body is celebrated and empowered.

We believe that every individual, regardless of their body shape or size, deserves to feel valued, confident, and beautiful.
We believe in celebrating the uniqueness of each individual. We believe in the power of fashion as a tool for empowerment.
We believe in creating spaces in which mid- and plus-size women feel safe, supported, and inspired.
We believe in ensuring accessibility through an affordable price, ensuring that style is within reach for as many people as possible.
We believe in using our brand as a vehicle for social change and a more inclusive society.

OUR VALUES

组 2.jpg__PID:984874ea-40ff-4165-9276-f03a9736edd2

Integrity

Integrity grounds our culture: as individuals, we are honest, dependable, and consistent in our actions. We communicate authentically, consistently honor our promises, and unwaveringly adhere to the highest ethical standards. We are serious about our responsibilities and give our best effort to every task, no matter how small.
Our customers experience us as a brand that stands firm in its convictions and delivers on its commitments: through the quality of our products, the sincerity of our customer service, and the care and excellence we infuse into every detail.

组 3.jpg__PID:c543323a-91bc-4b41-b940-983316bf01a8

Love

Love is the heartbeat of our brand, driving our pursuit of beauty and our desire to serve the world. It radiates through all we do, ensuring our interactions with customers and communities are filled with genuine warmth and care. We not only see but celebrate every individual, and honor their humanity and uniqueness.
As a brand, love and joy inspire us to place our customer at the heart of every decision. We achieve this through a culture of customer obsession, customer co-creation, and customer advocacy. Our design philosophy honors the uniqueness of diverse bodies throughout the product development process.
Guided by love, we seek to create beauty that goes beyond form: a connected, borderless world in which everyone is embraced and uplifted.

组 3.jpg__PID:c543323a-91bc-4b41-b940-983316bf01a8
aboutusall1228.jpg__PID:f8c03d29-547e-4bf0-bf10-ae9aebc6c20c

Passion

Passion is our lifeblood, reflecting our firm belief in the power of loving what we do and doing what we love. It's passion that propels us to apply our skills and talents in ways that are both meaningful and satisfying, to make an impact. And it's passion that fuels our creativity, helps us navigate difficult times, and drives us to never stop learning and growing.
While passion shapes our products, our customers also experience it through our interactions: we passionately seek to understand their needs and experiences, and are committed to bringing them not just apparel, but joy.

组 5.jpg__PID:693fe188-ed7c-46e5-a1a8-39e1e05e5573

Innovation

Innovation inspires us to reimagine the future. It's the engine behind our mission to revolutionize plus-size fashion, pioneering an approach that embraces new technologies, challenges existing paradigms, and fundamentally transforms what's possible -- at scale.
Innovation is equally apparent in our culture: in our curiosity, open-mindedness, and relentless pursuit of personal growth. This value informs our everyday decision-making: we habitually determine and address root causes, avoid jumping to conclusions, and seek to operate from first-principles.
Ultimately, innovation inspires us to bring to life the future we imagine.

组 5.jpg__PID:693fe188-ed7c-46e5-a1a8-39e1e05e5573
组 6.jpg__PID:3fe188ed-7c16-45e1-a839-e1e05e5573a0

Sustainability

Sustainability requires a long-term mindset, and emphasizes actions that create lasting positive impact. Deeply aligned with the essence of the concept of "longtermism", it reflects our belief in using business as a power for good.
We recognize that within the fashion industry, "sustainability" is often understood to focus on labor practices, the environment, and being eco-friendly -- values evident in our reliance on an innovative, waste-minimizing on-demand production model -- but also a story that feels incomplete.
Our commitment is greater: to sustainable practices, and also to stewardship, social responsibility, and ethical operations -- as well as continuous self-reflection across all of these dimensions. It is evident in our approach to making decisions, to thinking about problems, and ultimately to shaping a future that values the legacy we leave behind.

aboutuspurchase1228.jpg__PID:2cc5c892-2f52-4f56-b4dd-ad5b82562170

To empower mid- and plus-size women worldwide through access to fashion, by creating an unprecedented selection of stylish and comfortable products.

Our intention: Our core mission transcends the realm of fashion and commerce: we are fundamentally committed to transforming societal attitudes, dismantling long-held sterotypes, and fostering a widespread cultural revolution.
Our target audience: The cornerstone of our mission is an inclusive design philosophy: designing not just to fit, but to celebrate the diversity of the female form -- and make every woman feel valued, seen, and beautiful.
Our commitment: We recognize the transformative power of fashion and style, and our goal is to democratize access to this universal language.
Our product range: We pride ourselves on offering an extensive -- and indeed, unpredecented -- selection: our ambition is to become an ultimate destination, a "one stop shop" in which every woman within our size range can find her perfect fit, regardless of setting, style, or taste.
Our designs: This "style meets comfort" ethos serves as a guiding principle in every aspect of our design process; we refuse to compromise on either.
The manifestation of our mission: Ultimately, each item we create is a physical embodiment of our mission and values: our way of bringing them to life.

A Re-Imagining

Monthly customer spotlights, in documentary video form. Our goal is to tell your stories: to proudly showcase our incredible community's collective and unique experiences -- and celebrate the diversity within it.

aboutusdocmentary0323.jpg__PID:7c5b7f91-a7ac-457e-ba20-aabc33e3bec7documentarymarch0323.jpg__PID:91a7ac65-7e3a-40aa-bc33-e3bec7cb4cf7

In the Press

BloomChic is a digital-first fashion brand focused on re-imagining the options -- in fashion and beyond -- for women sizes 10-30. Founded in 2021, it exists to empower mid- and plus-size women worldwide with unprecedented access to style, comfort, and choice. This quality and selection is made possible through its on-demand, agile supply chain headquartered in Guangzhou, China; as well as its plus-size centric design philosophy enabled by continuous customer feedback and insights. BloomChic's 2022 Series B was led by L Catterton.

peopleprbloomchic.png__PID:77717038-3472-4d39-9a4a-2df0a50087f0

The Best Plus Size Lingerie on the Market

For a sexy nightgown that is also comfortable, this features a baby doll silhouette with a wrap bodice and a gorgeous scalloped lace overlay. The dress is available in sizes medium through 6XL and has a cinching waistline made from stretchy elastic to accentuate the body’s curves. We love it because it has a lingerie look but is actually made from a comfortable and soft material with a jersey-like feel.

Discover more Info.                                                  March 2,2024

About Us | BloomChic  | WWD

L Catterton Invests in BloomChic, a One-year-old Plus-size Play

L Catterton is seeing more opportunity in the plus-size market. The investment giant, which bills itself as the world’s largest fund focused on the consumer sector, has taken a stake in BloomChic, a digital-first fashion line for women wearing sizes 10 to 30.

Discover more Info                                                December 19,2022

screenshot20221220154426-1671522456485__PID:e7483ac0-7a94-408d-9504-9018632460e9

The Current Poppi raises; Trident sold; Weber goes private; Trü Frü, Topo acquired

Digitally native plus-size women’s apparel brand BloomChic received an investment from consumer-focused investment firm L Catterton.

Discover more Info,                                                December 19,2022

20221220142604-1671517703293__PID:bc587868-c69b-43b5-acec-7f73319a1032

Private equity giants invests in digital plus-size brand BloomChic

The digital-first, affordably-priced fashion site for women who wear sizes 10 to 30 has received an investment from private equity giant L Catterton, one of the world’s largest funds focused on the consumer sector. The amount of the investment was not disclosed.

Discover more Info                                                December 19,2022

20221220142536-1671517703291__PID:8e280c68-0e3f-4fbd-a20c-a6b9221b6a90

L Catterton invests in plus-size DTC brand BloomChic

L Catterton is placing its bet on a size-inclusive brand with this latest investment, taking special interest in the customer connection BloomChic appears to hold.

Discover more Info.                                                December 19,2022

day-1660283830695__PID:0f810787-8e76-439d-b6bf-38983e261b3a

These stylish plus-size resort wear picks are perfect for your next vacation

Whether you're planning your next escape from chilly temperature or you're starting to shop for new summer looks (it might se12em early, but now is the best time!), stylish plus-sized resort wear can be difficult to come by.

Discover more Info.                                                  April 4,2022

1635301166694__PID:dd28a124-6407-4942-af2f-a500c272f6f6

17 Striped Sweaters That’ll Keep Ya Looking Cute and Feeling Cozy Year-Round

There's just something about a striped sweater that feels both elevated and totally comfy. They're kind of the best of both worlds when it comes to cozy looks—even prompting Spongebob Squarepants to sing about 'em back in the early 2000s. (IYKYK!) But what makes us so drawn to this chic (albeit simple) style of knitwear?

Discover more Info.                                                  Martch 10,2022

fashion-1660190094919__PID:2cfa70e6-c77f-4809-ac85-d46905f0effc

Your Body Isn’t To Blame For Irregular Sizing. Just Ask TikTok

Tatianna Barry, the social media coordinator at BloomChic, an emerging international plus-size clothing brand, says these TikTok videos can be beneficial, if (and that’s a big if) fashion brands choose to listen.

Discover more Info.                                                  December 2,2021

20220812140230-1660284173043__PID:0ad43ac0-d7b2-465e-bab0-9851ce723940

Best Gifts For Your Mother-In-Law

A wrap dress will never go out of style. This classic LBD is going to become a staple in her closet she'll reach for time and time again.

Discover more Info.                                              September 21,2021

t6qn81dx9uv4l6k20j2tuob2c26qql02-1635302569797__PID:b20b79a8-0059-4936-ae83-e9a788243802

BloomChic Announces 2022 Size Run Expansion Through Size 30

Plus-size company BloomChic has committed to extending their size run through size 30 by January 2022. This may be exciti1ng news for many in the plus-size space who feel they’ve been left behind by the recent growth in the 1X through 3X market offering.

Discover more Info.                                                   August 25,2021

22-1636077759145__PID:ca477060-550b-4c07-a1ee-f78b08039942

Why Community Should Be At The Center Of Plus Size Fashion

As the push for size diversity in fashion intensifies, few brands and designers have nailed down what exactly constitutes authentic inclusivity. The key, however, is far more simple and within reach than most would assume: community.

Discover more Info,                                                  August 13,2021

footertcflogo-1635300234286__PID:1dcb335b-bc73-4a31-83d0-3a6005cc93c7

BloomChic Announces Size Expansion Up Through a Size 30!

Making Plus Size Fashion Accessible Up Through a Size 30 with a Community-Centered Approach.BloomChic has made its presence known in the plus size community at seemingly lightning speed for a relatively new brand on the market.

Discover more Info.                                                   August 20,2021

For inquiries, please reach out to: ying@bloomchic.com