In the Press

We're a digital-first fashion brand focused on re-imagining the options -- in fashion and beyond -- for women sizes 10-30. Founded in 2021, we exist to empower mid- and plus-size women worldwide with unprecedented access to style, comfort, and choice. This quality and selection is made possible through our on-demand, agile supply chain headquartered in Guangzhou, China; as well as our plus-size centric design philosophy enabled by continuous customer feedback and insights. Our 2022 Series B was led by L Catterton. Here's some recent press coverage:


The Best Plus Size Lingerie on the Market

For a sexy nightgown that is also comfortable, this features a baby doll silhouette with a wrap bodice and a gorgeous scalloped lace overlay. The dress is available in sizes medium through 6XL and has a cinching waistline made from stretchy elastic to accentuate the body’s curves. We love it because it has a lingerie look but is actually made from a comfortable and soft material with a jersey-like feel.

Discover more Info.                                                               March 2,2024


The 17 Best Plus-Size Dresses Are So Comfortable And Stylish

There’s nothing like a good dress. The garment can be worn anywhere depending on style, and it can be both easy to wear and supremely stylish — particularly so for plus-size consumers, who might like the way they move with their bodies and the flexibility they give in terms of shape and structure, from form-fitting to loose and flowy.

Discover more Info.                                                            January 25,2024

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The Ultimate Guide to Plus-Size Apparel by BloomChic

Are you tired of searching for stylish and trendy clothing that caters to your curves? Look no further, as BloomChic is here to solve all your fashion dilemmas. BloomChic is a one-stop-shop for plus-size women, offering a comprehensive range of fashionable options in sizes 10 to 30. Whether you’re looking for a casual, everyday look or a more formal outfit, BloomChic has something for everyone.

Discover more Info                                                              October 13,2023

L Catterton Invests in BloomChic, a One-year-old Plus-size Play

L Catterton is seeing more opportunity in the plus-size market. The investment giant, which bills itself as the world’s largest fund focused on the consumer sector, has taken a stake in BloomChic, a digital-first fashion line for women wearing sizes 10 to 30. 

Discover more Info.                                                              December 19,2022

The Current Poppi raises; Trident sold; Weber goes private; Trü Frü, Topo acquired

Digitally native plus-size women’s apparel brand BloomChic received an investment from consumer-focused investment firm L Catterton.

Discover more Info.                                                              December 19,2022

L Catterton invests in plus-size DTC brand BloomChic

L Catterton is placing its bet on a size-inclusive brand with this latest investment, taking special interest in the customer connection BloomChic appears to hold.

Discover more Info.                                                             December 19,2022

Private equity giants invests in digital plus-size brand BloomChic

The digital-first, affordably-priced fashion site for women who wear sizes 10 to 30 has received an investment from private equity giant L Catterton, one of the world’s largest funds focused on the consumer sector. The amount of the investment was not disclosed.

Discover more Info.                                                              December 19,2022

These stylish plus-size resort wear picks are perfect for your next vacation

Whether you're planning your next escape from chilly temperature or you're starting to shop for new summer looks (it might seem early, but now is the best time!), stylish plus-sized resort wear can be difficult to come by.

Discover more Info.                                                               April 4,2022

17 Striped Sweaters That’ll Keep Ya Looking Cute and Feeling Cozy Year-Round

There's just something about a striped sweater that feels both elevated and totally comfy. They're kind of the best of both worlds when it comes to cozy looks—even prompting Spongebob Squarepants to sing about 'em back in the early 2000s. (IYKYK!) But what makes us so drawn to this chic (albeit simple) style of knitwear?

Discover more Info.                                                               Martch 10,2022

Your Body Isn’t To Blame For Irregular Sizing. Just Ask TikTok

Tatianna Barry, the social media coordinator at BloomChic, an emerging international plus-size clothing brand, says these TikTok videos can be beneficial, if (and that’s a big if) fashion brands choose to listen.

Discover more Info.                                                            December 2,2021

Best Gifts For Your Mother-In-Law

A wrap dress will never go out of style. This classic LBD is going to become a staple in her closet she'll reach for time and time again. 

Discover more Info.                                                          September 21,2021

Tiffany Shows Off Weight Loss Progress In Clothing Haul

90 Day Fiancé's Tiffany Franco had weight loss surgery in July 2021. Almost two months later, she is flaunting her learner figure in colorful dresses.

Discover more Info.                                                               September 10,2021

BloomChic Announces 2022 Size Run Expansion Through Size 30

Plus-size company BloomChic has committed to extending their size run through size 30 by January 2022. This may be exciting news for many in the plus-size space who feel they’ve been left behind by the recent growth in the 1X through 3X market offering.

Discover more Info.                                                                       August 25,2021

BloomChic Announces Size Expansion Up Through a Size 30!

Making Plus Size Fashion Accessible Up Through a Size 30 with a Community-Centered Approach.BloomChic has made its presence known in the plus size community at seemingly lightning speed for a relatively new brand on the market. 

Discover more Info.                                                                      August 20,2021

Why Community Should Be At The Center Of Plus Size Fashion

As the push for size diversity in fashion intensifies, few brands and designers have nailed down what exactly constitutes authentic inclusivity. The key, however, is far more simple and within reach than most would assume: community. 

Discover more Info.                                                                    August 13,2021

Sweater Vests To Finally Add To Your Knitwear Collection

The fashion world could not be happier that fall has officially arrived. The arrival of cooler temperatures will mean it’s time to swap out our tanks for cozy knits, and the one style we’re making sure to add to our wardrobe is the sweater vest.

Discover more Info.                                                                      August 13,2021

For all press inquiries, please reach out to: We look forward to hearing from you.