The BloomChic Brand Philosophy: 

Community, Style, Diversity & More

Our #1 value is community because we believe that cultivating a space where everyone has a voice is long overdue. With our focus on community, we aim to empower and center our customers and help them realize their worth and agency. Through working with members of our community on our internal teams to ensure the plus size voice is centered, heard and valued, to fostering meaningful conversation to both digital and in-person spaces, events and activations that helps our brand evolve with and for the customer.

BloomChic Size Expansion: Our Muses Lead The Way

On November 6, 2021, we had BloomChic’s very first fit model event at a gorgeous studio space in Pasadena, CA. BloomChic customers came by to literally be our muses and it all went off without a hitch!

Read More

BloomChic Blog Posts

How To Keep The Peace At Thanksgiving (If You Want To)

While Thanksgiving continues to play second fiddle to Christmas (and who can really compete with presents, Santa Claus, and Mariah Carey musical domination?), it’s still an important and fun holiday.

Read More                                                    November 24, 2021

Here’s Why YOU Are The Muse At BloomChic

At BloomChic, we believe that all women deserve to look and feel absolutely beautiful. That's why we're bringing you the most on-trend and stylish clothing in sizes 12-22 (with an expansion to size 30 by January 2022), and we're reimagining this space and creating a fashion-forward, community-centered shopping destination that always puts YOU first. 

Read More                                                    November 10, 2021

How To Develop A Mindset Of Success

"You can do it if you put your mind to it."
Many of us heard this said again and again growing up. Wanna know a secret? It's a 100% true statement, but it doesn't necessarily resonate with everyone who hears it. You might've heard it and immediately thought, "No, I can't." Limiting beliefs are very common and there's no need to beat yourself up about having them. The trick lies in recognizing a limiting belief and then taking steps to combat it.

Read More                                                        October 25, 2021

The Color Edit: It's Time To Go Green

Green is a color that knows no season. Or, to put it differently, it comes in so many shades that it works for any season. Is it spring? Mint and seafoam green are your go-tos. Summer? Let's have fun with kelly and lime green. Fall around the corner? Olive and sage green all the way. As for winter? Hunter, emerald, and moss green work for all sorts of holiday occasions. Green is in, and it will never be out. At BloomChic, we have an entire section dedicated to all of our green styles, but we especially wanted to highlight some key pieces that will take you through fall and into winter effortlessly.

Read More                                                        October 10, 2021

Hate Figuring Out What To Wear Every Day? You Need A Capsule Wardrobe

What's a capsule wardrobe? It's quite possibly the simplest way to organize how you get dressed every day. It's almost like having a uniform, but a lot cooler. Basically, it's a set number of clothes and accessories that you can alternate on a daily basis. It saves time and money, and keeps your closet tidy. Perhaps most importantly, it'll take all the guesswork and frustration out of figuring out what to wear every day. 

Read More                                                   September 25, 2021