In the Press

BloomChic is a digital-first fashion and lifestyle brand established in 2021 for modern women sized 10-30. True to our slogan "Live with Ease, Dress with Joy", we exist to enable mid- and plus-size women to easily find stylish, comfortable, and affordable clothes thoughtfully made for their curves: dressed in BloomChic, she feels beautiful, joyful, empowered, and self-expressed.

Ritz glitz Post.png__PID:2f7df354-9482-4faa-b612-9fbc2e39e39f

The Ultimate Guide to Plus-Size Apparel by BloomChic

Are you tired of searching for stylish and trendy clothing that caters to your curves? Look no further, as BloomChic is here to solve all your fashion dilemmas. BloomChic is a one-stop-shop for plus-size women, offering a comprehensive range of fashionable options in sizes 10 to 30. Whether you’re looking for a casual, everyday look or a more formal outfit, BloomChic has something for everyone.

Read more                                                              October 13,2023

L Catterton Invests in BloomChic, a One-year-old Plus-size Play

L Catterton is seeing more opportunity in the plus-size market. The investment giant, which bills itself as the world’s largest fund focused on the consumer sector, has taken a stake in BloomChic, a digital-first fashion line for women wearing sizes 10 to 30. 

Read more                                                              December 19,2022

The Current Poppi raises; Trident sold; Weber goes private; Trü Frü, Topo acquired

Digitally native plus-size women’s apparel brand BloomChic received an investment from consumer-focused investment firm L Catterton.

Read more                                                              December 19,2022

L Catterton invests in plus-size DTC brand BloomChic

L Catterton is placing its bet on a size-inclusive brand with this latest investment, taking special interest in the customer connection BloomChic appears to hold.

Read more                                                              December 19,2022

Private equity giants invests in digital plus-size brand BloomChic

The digital-first, affordably-priced fashion site for women who wear sizes 10 to 30 has received an investment from private equity giant L Catterton, one of the world’s largest funds focused on the consumer sector. The amount of the investment was not disclosed.

Read more                                                              December 19,2022

These stylish plus-size resort wear picks are perfect for your next vacation

Whether you're planning your next escape from chilly temperature or you're starting to shop for new summer looks (it might seem early, but now is the best time!), stylish plus-sized resort wear can be difficult to come by.

Read more                                                               April 4,2022

17 Striped Sweaters That’ll Keep Ya Looking Cute and Feeling Cozy Year-Round

There's just something about a striped sweater that feels both elevated and totally comfy. They're kind of the best of both worlds when it comes to cozy looks—even prompting Spongebob Squarepants to sing about 'em back in the early 2000s. (IYKYK!) But what makes us so drawn to this chic (albeit simple) style of knitwear?

Read more                                                               Martch 10,2022

Your Body Isn’t To Blame For Irregular Sizing. Just Ask TikTok

Tatianna Barry, the social media coordinator at BloomChic, an emerging international plus-size clothing brand, says these TikTok videos can be beneficial, if (and that’s a big if) fashion brands choose to listen.

Read more                                                            December 2,2021

Best Gifts For Your Mother-In-Law

A wrap dress will never go out of style. This classic LBD is going to become a staple in her closet she'll reach for time and time again. 

Read more                                                          September 21,2021

Tiffany Shows Off Weight Loss Progress In Clothing Haul

90 Day Fiancé's Tiffany Franco had weight loss surgery in July 2021. Almost two months later, she is flaunting her learner figure in colorful dresses.

Read more                                                               September 10,2021

BloomChic Announces 2022 Size Run Expansion Through Size 30

Plus-size company BloomChic has committed to extending their size run through size 30 by January 2022. This may be exciting news for many in the plus-size space who feel they’ve been left behind by the recent growth in the 1X through 3X market offering.

Read more                                                                      August 25,2021

BloomChic Announces Size Expansion Up Through a Size 30!

Making Plus Size Fashion Accessible Up Through a Size 30 with a Community-Centered Approach.BloomChic has made its presence known in the plus size community at seemingly lightning speed for a relatively new brand on the market. 

Read more                                                                      August 20,2021

Why Community Should Be At The Center Of Plus Size Fashion

As the push for size diversity in fashion intensifies, few brands and designers have nailed down what exactly constitutes authentic inclusivity. The key, however, is far more simple and within reach than most would assume: community. 

Read more                                                                    August 13,2021

Sweater Vests To Finally Add To Your Knitwear Collection

The fashion world could not be happier that fall has officially arrived. The arrival of cooler temperatures will mean it’s time to swap out our tanks for cozy knits, and the one style we’re making sure to add to our wardrobe is the sweater vest.

Read more                                                                      August 13,2021

For all press inquiries, please reach out to: We look forward to hearing from you.