It's here! The first episode of our 2024 campaign, the "A Re-Imagining" documentary series, has gone live.

For Episode 1, we traveled together with our documentary filmmaking team to Salt Lake City, Utah to capture this inspiring portrait of one of ourcustomers.

Watch to hear from Natalie about her "Renaissance 40", her journey of self-love, and her story with BloomChic.

logo-a reimagining.png__PID:38bbcc8d-39da-4ad1-ae9c-19bd9e27e8a9
A Re-imaging EP01-Natalie.jpg__PID:cc8d39da-4ad1-4e9c-99bd-9e27e8a999ef
A Re-imaging EP01-Natalie7.jpg__PID:4fc3ddd2-5960-4ee5-98be-e58e9d42eef1
A Re-imaging EP01-Natalie6.jpg__PID:ddd25960-0ee5-48be-a58e-9d42eef170d8
A Re-imaging EP01-Natalie5.jpg__PID:59600ee5-d8be-458e-9d42-eef170d80549
A Re-imaging EP01-Natalie4.jpg__PID:0ee5d8be-e58e-4d42-aef1-70d80549381a
A Re-imaging EP01-Natalie3.jpg__PID:d8bee58e-9d42-4ef1-b0d8-0549381a8cf6

Feeling inspired? If you'd like to be in the spotlight next, please drop a note to community@bloomchic.com and tell us why!

A Re-imaging EP01-Natalie1.jpg__PID:efb9d21b-72d9-474a-950d-3e1e5f2f44b9

Natalie's quite the fashionista.
Shop her looks:

Polka Dot V Neck Pocket Ruffle Midi Dress4.jpg__PID:1cd7a21e-b258-4939-8090-834100ee5d81
Polka Dot V Neck Pocket Ruffle Midi Dress3.jpg__PID:a21eb258-d939-4090-8341-00ee5d811f04
Polka Dot V Neck Pocket Ruffle Midi Dress2.jpg__PID:b258d939-4090-4341-80ee-5d811f0413f3
Polka Dot V Neck Pocket Ruffle Midi Dress1.jpg__PID:433c1cd7-a21e-4258-9939-4090834100ee

Polka Dot V Neck Pocket Ruffle Midi Dress

$38.8

Bandana Print Pocket Lapel Collar Elastic Cuffs Dress (1).jpg__PID:ddfde45f-2ad2-4d5d-9712-ab72b9b06c68
Bandana Print Pocket Lapel Collar Elastic Cuffs Dress (1).jpg__PID:ddfde45f-2ad2-4d5d-9712-ab72b9b06c68
Bandana Print Pocket Lapel Collar Elastic Cuffs Dress (2).jpg__PID:fde45f2a-d2ad-4d57-92ab-72b9b06c68df
Bandana Print Pocket Lapel Collar Elastic Cuffs Dress (3).jpg__PID:e45f2ad2-ad5d-4712-ab72-b9b06c68df28
Bandana Print Pocket Lapel Collar Elastic Cuffs Dress (4).jpg__PID:5f2ad2ad-5d57-42ab-b2b9-b06c68df2813

Bandana Print Pocket Lapel Collar Elastic Cuffs Dress

$35.8

Contrast Lace Shirt Collar Ruffle Hem Dress (3).jpg__PID:12ab72b9-b06c-48df-a813-f2c859f3775f
Contrast Lace Shirt Collar Ruffle Hem Dress (2).jpg__PID:5712ab72-b9b0-4c68-9f28-13f2c859f377
Contrast Lace Shirt Collar Ruffle Hem Dress (1).jpg__PID:5d5712ab-72b9-406c-a8df-2813f2c859f3
Contrast Lace Shirt Collar Ruffle Hem Dress (4).jpg__PID:ab72b9b0-6c68-4f28-93f2-c859f3775f6c

Contrast Lace Shirt Collar Ruffle Hem Dress

$38.8

Contrast Lace Shirt Collar Ruffle Hem Dress (4).jpg__PID:ab72b9b0-6c68-4f28-93f2-c859f3775f6c
Static-Free Metal Detail Plicated Detail Dress (3).jpg__PID:6c68df28-13f2-4859-b377-5f6c2b2a5a9b
Static-Free Metal Detail Plicated Detail Dress (3).jpg__PID:6c68df28-13f2-4859-b377-5f6c2b2a5a9b
Static-Free Metal Detail Plicated Detail Dress (4).jpg__PID:68df2813-f2c8-49f3-b75f-6c2b2a5a9bbb
Static-Free Metal Detail Plicated Detail Dress (1).jpg__PID:b9b06c68-df28-43f2-8859-f3775f6c2b2a
Static-Free Metal Detail Plicated Detail Dress (2).jpg__PID:b06c68df-2813-42c8-99f3-775f6c2b2a5a

Static-Free Metal Detail Plicated Detail Dress

$38.8

Dresses >
Polka Dot V Neck Ruffle Trim Blouse (4).jpg__PID:2addfde4-5f2a-42ad-9d57-12ab72b9b06c
Polka Dot V Neck Ruffle Trim Blouse (2).jpg__PID:b5b310ab-410e-4add-bde4-5f2ad2ad5d57
Polka Dot V Neck Ruffle Trim Blouse (1).jpg__PID:5cb5b310-ab41-4e2a-9dfd-e45f2ad2ad5d
Polka Dot V Neck Ruffle Trim Blouse (3).jpg__PID:0e2addfd-e45f-4ad2-ad5d-5712ab72b9b0

Polka Dot V Neck Ruffle Trim Blouse

$22.8

Polka Dot V Neck Ruffle Trim Blouse (3).jpg__PID:0e2addfd-e45f-4ad2-ad5d-5712ab72b9b0
Plain Keyhole Knotted Front Ruffle Sleeve Blouse0.jpg__PID:671f4e58-aa1a-48fb-a48c-0888c0b84473
Plain Keyhole Knotted Front Ruffle Sleeve Blouse1.jpg__PID:1f4e58aa-1a58-4be4-8c08-88c0b8447364
Plain Keyhole Knotted Front Ruffle Sleeve Blouse4.jpg__PID:a5cb671f-4e58-4a1a-98fb-e48c0888c0b8
Plain Keyhole Knotted Front Ruffle Sleeve Blouse3.jpg__PID:cb671f4e-58aa-4a58-bbe4-8c0888c0b844

Plain Keyhole Knotted Front Ruffle Sleeve Blouse

$22.8

Polka Dot V Neck Ruffle Trim Blouse (3).jpg__PID:0e2addfd-e45f-4ad2-ad5d-5712ab72b9b0
Blouses >
Colorblock Contrast Button Down Drop Shoulder Cardigan (1).jpg__PID:b310ab41-0e2a-4dfd-a45f-2ad2ad5d5712
d8926829-b974-419e-b034-ea526242720f.jpg__PID:8c0888c0-b844-4364-a2da-ce4e7c46da7a
Heart Towel Embroidered Crew Neck Pullover (2).jpg__PID:2ad2ad5d-5712-4b72-b9b0-6c68df2813f2
Supersoft Essentials Floral Embroidered Crew Neck Pullover1.jpg__PID:fbe48c08-88c0-4844-b364-e2dace4e7c46
Sweaters >
Solid Open Front Patchwork Stitch Blazer.jpg__PID:faa046d6-76ea-4035-9266-11137abfac1f
Solid Hooded Button Up Drawstring Coat.jpg__PID:46d676ea-2035-4266-9113-7abfac1f17d3
Plain Hooded Drawstring Gathered Zipper Jacket.jpg__PID:38faa046-d676-4a20-b552-6611137abfac
Suit Collar Geometric Lined Flap Pocket Blazer.jpg__PID:a046d676-ea20-4552-a611-137abfac1f17
Outerwear >

Natalie's quite the fashionista.
Shop her looks:

Polka Dot V Neck Pocket Ruffle Midi Dress1.jpg__PID:433c1cd7-a21e-4258-9939-4090834100ee
Polka Dot V Neck Pocket Ruffle Midi Dress4.jpg__PID:1cd7a21e-b258-4939-8090-834100ee5d81
Polka Dot V Neck Pocket Ruffle Midi Dress3.jpg__PID:a21eb258-d939-4090-8341-00ee5d811f04
Polka Dot V Neck Pocket Ruffle Midi Dress2.jpg__PID:b258d939-4090-4341-80ee-5d811f0413f3

Polka Dot V Neck Pocket Ruffle Midi Dress

$28.8

Bandana Print Pocket Lapel Collar Elastic Cuffs Dress (1).jpg__PID:ddfde45f-2ad2-4d5d-9712-ab72b9b06c68
Bandana Print Pocket Lapel Collar Elastic Cuffs Dress (2).jpg__PID:fde45f2a-d2ad-4d57-92ab-72b9b06c68df
Bandana Print Pocket Lapel Collar Elastic Cuffs Dress (3).jpg__PID:e45f2ad2-ad5d-4712-ab72-b9b06c68df28
Bandana Print Pocket Lapel Collar Elastic Cuffs Dress (4).jpg__PID:5f2ad2ad-5d57-42ab-b2b9-b06c68df2813

Bandana Print Pocket Lapel Collar Elastic Cuffs Dress

$35.8

Contrast Lace Shirt Collar Ruffle Hem Dress (4).jpg__PID:ab72b9b0-6c68-4f28-93f2-c859f3775f6c
Contrast Lace Shirt Collar Ruffle Hem Dress (3).jpg__PID:12ab72b9-b06c-48df-a813-f2c859f3775f
Contrast Lace Shirt Collar Ruffle Hem Dress (2).jpg__PID:5712ab72-b9b0-4c68-9f28-13f2c859f377
Contrast Lace Shirt Collar Ruffle Hem Dress (1).jpg__PID:5d5712ab-72b9-406c-a8df-2813f2c859f3

Contrast Lace Shirt Collar Ruffle Hem Dress

$38.8

Static-Free Metal Detail Plicated Detail Dress (3).jpg__PID:6c68df28-13f2-4859-b377-5f6c2b2a5a9b
Static-Free Metal Detail Plicated Detail Dress (4).jpg__PID:68df2813-f2c8-49f3-b75f-6c2b2a5a9bbb
Static-Free Metal Detail Plicated Detail Dress (1).jpg__PID:b9b06c68-df28-43f2-8859-f3775f6c2b2a
Static-Free Metal Detail Plicated Detail Dress (2).jpg__PID:b06c68df-2813-42c8-99f3-775f6c2b2a5a

Static-Free Metal Detail Plicated Detail Dress

$38.8

Dresses >
Polka Dot V Neck Ruffle Trim Blouse (3).jpg__PID:0e2addfd-e45f-4ad2-ad5d-5712ab72b9b0
Polka Dot V Neck Ruffle Trim Blouse (4).jpg__PID:2addfde4-5f2a-42ad-9d57-12ab72b9b06c
Polka Dot V Neck Ruffle Trim Blouse (2).jpg__PID:b5b310ab-410e-4add-bde4-5f2ad2ad5d57
Polka Dot V Neck Ruffle Trim Blouse (1).jpg__PID:5cb5b310-ab41-4e2a-9dfd-e45f2ad2ad5d

Polka Dot V Neck Ruffle Trim Blouse

$22.8

Plain Keyhole Knotted Front Ruffle Sleeve Blouse0.jpg__PID:671f4e58-aa1a-48fb-a48c-0888c0b84473
Plain Keyhole Knotted Front Ruffle Sleeve Blouse3.jpg__PID:cb671f4e-58aa-4a58-bbe4-8c0888c0b844
Plain Keyhole Knotted Front Ruffle Sleeve Blouse1.jpg__PID:1f4e58aa-1a58-4be4-8c08-88c0b8447364
Plain Keyhole Knotted Front Ruffle Sleeve Blouse4.jpg__PID:a5cb671f-4e58-4a1a-98fb-e48c0888c0b8

Plain Keyhole Knotted Front Ruffle Sleeve Blouse

$22.8

Blouses >
Heart Towel Embroidered Crew Neck Pullover (2).jpg__PID:2ad2ad5d-5712-4b72-b9b0-6c68df2813f2
Colorblock Contrast Button Down Drop Shoulder Cardigan (1).jpg__PID:b310ab41-0e2a-4dfd-a45f-2ad2ad5d5712
Heart Cable Knit Pullover
Supersoft Essentials Floral Embroidered Crew Neck Pullover1.jpg__PID:fbe48c08-88c0-4844-b364-e2dace4e7c46
Solid Hooded Button Up Drawstring Coat.jpg__PID:46d676ea-2035-4266-9113-7abfac1f17d3
Solid Open Front Patchwork Stitch Blazer.jpg__PID:faa046d6-76ea-4035-9266-11137abfac1f
Plain Hooded Drawstring Gathered Zipper Jacket.jpg__PID:38faa046-d676-4a20-b552-6611137abfac
Suit Collar Geometric Lined Flap Pocket Blazer.jpg__PID:a046d676-ea20-4552-a611-137abfac1f17
Outerwear >