At BloomChic, we believe that all women deserve to look and feel absolutely beautiful. That's why we're bringing you the most on-trend and stylish clothing in sizes 12-22 (with an expansion to size 30 by January 2022), and we're reimagining this space and creating a fashion-forward, community-centered shopping destination that always puts YOU first. 

Our customer is our muse. She is the main character in her story. She fully and unapologetically owns her ever-evolving style and creates her own story through fashion. She inspires us daily and lets us know exactly what she wants. Our design team is committed to giving her the freshest styles drawing on the latest fashion trends from around the globe, fit for her body and made specifically with her needs in mind. We understand that for decades, the fashion industry has edited and watered down her fashion narrative, but at BloomChic, our styles are on constant refresh. Nothing is ever compromised.

We passionately believe that women should have the access to curate their own style and express themselves through fashion however they dream. We've priced our clothes so that whether our customer is updating her daily uniform, discovering a new aesthetic for the season or finding a piece that speaks to her, she will not only participate but own her style destiny. She is the stylist. 

We design and manufacture pieces that are made exclusively for her—made for each customer who is uniquely dynamic, full of energy and ready to #BloomBoldly.